As the use of social media marketing spreads out, more companies are starting to exploit it. A number of businesses are currently starting to recognize the leverage of online tools in setting up a community wherein their potential clients can mingle – the crucial groundwork of social media marketing. On the other hand, the current query amongst these businesses is “what must we do now?”For companies that may have already created online communities and possess a certain familiarity on how to make an online presence, the next step to be done would be to use social media marketing advanced tactics.These social media marketing advanced tactics are strategies that go beyond the standard social media presence. Prior to carrying on with the utilization of advanced tactics, you have to make sure that your business has already understood the basic ideas about social marketing, has crucial comprehension on online marketing, and has a familiarity with drawing the attention of prospects. Once you have fulfilled all of these conditions, you may now use all or any of the following social media marketing advanced tactics:1. Take Advantage of MultimediaMultimedia is an efficient strategy to capture the attention of prospects because of the fact that the web is broadly utilized by people nowadays in looking for photos or videos of products that they would like to purchase. What’s good about this strategy is that it is not difficult to carry out, and has been proven to be competent, among other social media marketing advanced tactics.Show images of your goods, as well as your workers. By doing so, you may gain your customers’ trust and provide them the assurance that they can avail of your products safely. Video clips are very much effective as well, seeing that they could make your prospective customers feel important, and you can even make use of videos to construct powerful online communities in social networking sites. Furthermore, videos also let consumers have a comprehensive knowledge of the concepts in relation to your products – superior to any well-written piece of writing.2. Mix Online and Offline MarketingWhile many users utilize the web, there are still a few who depend on offline advertisements to learn more about products. By merging online and offline advertising, you could reach more prospective customers.You may do this by putting your site or online community’s URL on your flyers, posters, and other offline advertising means. With this tactic, you can cause your community to grow, and even earn the trust of more prospective customers.3. Personalization of Messages on Social Networking WebsitesSocial networking websites let you achieve a certain kind of bond with your potential clients, but it’s quite repugnant if the updates you post are the same for EACH social networking site. The fact is that prospects would not like reading posts that apparently appear to be programmed. So whenever you update your Facebook, Twitter, Tumblr, or any alike social networking site, remember to customize your messages, and make it sound like you’re directly speaking to your followers. Also make sure that the message you post on one social media website doesn’t relay the exact similar message as what you posted on another.4. Directories and ListingsThis is probably among the primary social media marketing advanced tactics considering that it is normally the technique that can earn you a lot of customers. It is important that you post your company on online directories so that prospects can discover it without much trouble. Furthermore, if you have an outlet or place they can go to, don’t forget to add it to online maps such as Google’s and Yahoo’s.5. Promos and ContestsSocial media marketing doesn’t stop at making your online community develop. A strong connection with your clients is an important step in making your community grow. A great technique to reinforce the connection between your business and clients is to hold contests. Doing so will make you get AND keep your prospects’ interest by connecting them through enjoyable activities. Discounts and promos solely given to them is also an effective technique to make them believe that being a member of your community is worth it. This social media marketing advanced tactic is certain to turn prospects into actual buyers.Social media marketing is more than building a presence for your business. It involves making your online community grow and be productive. The said social media marketing advanced tactics will surely help you make your marketing more successful and your sales develop.For more information regarding advanced social media marketing tactics, please refer to my author bio below.
Brand Communications – test of retention rateWe are constantly surrounded by brands. Everywhere we look we can see brands but how much of the brand communication is retained by our minds? What is the recall rate?Here’s a simple test I always follow
Did you read today’s morning newspaper?
Tell us what section did you read? News / sports / Entertainment / Classified?
Which sections do you usually read?
Do you remember the name of at least one brand that you saw in today’s newspaper. Which one is it?
Do you remember a brand that you saw last evening on TV? Which one is it?
Name a brand you saw on some outdoor media while coming to this Conference. Which one is it?
Do you remember any celebrity name associated with the brand?A simple test of brand retention would tell us that only the big brands who can afford to run a 360 degree multimedia ad campaign are retained in people’s mind. In addition celebrity endorsement also plays a big role. Traditionally, only the large businesses have been able to hire an ad agency or PR agency and run such advertisement and brand building campaigns. The entities in the small and medium (SME) sector, solo entrepreneurs, start-ups on the other hand have always used means like pamphlets and flier distributions, newspaper ads or networking and word of mouth marketing.With internet and social media everything is changing. Social media is a digital version of the good old word-of-mouth marketing. Today, social media is the most easy and cost effective means of communication.DefinitionTo simply define, ‘social media’ is a collection of simple, easy to learn and adapt, freely available internet based tools and platforms that can be used to reach out to a worldwide audience. The defining factor about social media is the ‘ability to establish real time dialogue in multimedia formats.’ Traditional media like Ad films, Radio, TV, Newspapers, outdoor hoardings, corporate websites are all one way medium. On the other hand social media tools like blogs, social networks, picture and video sharing enables two way communications which is friendly, open and democratic and simply put, ‘social.’But ‘cost effective’ is not the only factorWe should not talk about social media just being cost effective. That sounds like social media is relevant only for those segments of entrepreneurs who cannot afford mainstream media brand communication. No, it’s not a case of “grapes are sour.” It is not just about the money, had that been the case these top most brands in India wouldn’t have joined the Social Media bandwagon.Even NASA uses social networks as a matter of fact it does a pretty good job at it. Surely an entity like NASA would not be here if they didn’t see that cost effective or not social media offers a whole new kind of brand communication that has never been possible using any other form of traditional media.So why is everybody joining social media?Because of the revolutionary magical difference between traditional media and social media – the ability to establish a dialogue with, listen and respond to the consumers whenever, wherever and in whichever format.
Two way communication
Longer shelf lifeEvery brand has a story; every entrepreneur has a story, a cause a mission with which they start. Social media gives the brand an ability to tell their stories.The Social ConsumersThe number of internet users in India has crossed 100 million this September. It is predicted that in 2 years India would overtake United States in being the largest country to be on internet. There are currently 38 million Indians on Facebook. This large number of people are the social consumers.Social consumers are different from traditional consumers in that they no longer take purchase decisions by simply watching a TV commercial or outdoor hoarding or newspaper ad. They want more from a brand. It is no longer enough to tell, “We made this cream, if you apply it, you would become fair.” The social now wants to know – How and why I would become fair? Who else have become fair? What were their experiences during the process?So how to connect to social consumersThe social consumers go to their respective social networks to find out about a brand and then make a purchase. They go with the brand that extends a friendly hand towards them, a brand that shares its stories heart to heart with the consumers.A brand can achieve that only by being present on the social networks, using the same tools and platforms that the consumers are using for their day to day communications. The brand has to rise over the same old sales and target oriented greed and have to show love and respect for the consumers. They have to show that they care to listen and respond that they are sporting enough to handle negative remarks with dignity.